active:water 5K flyer + my fave free typeface

1 Comment | This entry was posted on Apr 09 2010

My friend Jeremiah recently asked me to put together a flyer for a 5K fundraiser his youth group is hosting. He needed it quickly, so I threw this together:

active:water is a cool organization that raises funds for clean water and sanitation projects around the world. They raise money via 5K races, sponsored marathon runners, and other active endeavors.

I’m always glad to help out my old youth group and I’m proud of them for raising funds for such a worthy cause.

The flyer itself is simple. (Like I said, I put it together quickly.) I initially worried it doesn’t say “5K! COME RUN!” loudly enough, but I think it was more important to focus on theĀ  purpose of the 5K… clean water. I hope the one-color blue-on-white will make it stand out among other flyers which are usually black on bright paper or very colorful with photos.

For the type, I chose League Gothic, which has become my go-to “cool” typeface lately. I tend to gravitate to bold condensed fonts for flyers because I can get more info in a smaller space, yet it’s still readable from a distance. League Gothic also has a touch of that retro/letterpress/concert poster feeling. Best of all, it’s FREE from the fine folks in The League of Movable Type. I’m looking forward to using some of their other offerings, especially one of the serifs… Sorts Mill Goudy has a lovely italic.

Design ramblings aside, if you’ll be in the West Plains area on Memorial Day weekend, register for the 5K (or 1 mile walk). If you’re not in the area, consider doing what you can to support active:water!